Designing

EVENTS That

Deliver Effect

beIN Sports needed a high-impact promotional presence across Tunisia's two largest shopping malls — Azure City and Tunis City — to drive awareness of their FIFA World Cup 2026 broadcast rights and subscription plans. The stand had to communicate a premium sports broadcasting brand to a mass consumer audience in a retail environment, while integrating digital screens, 3D branding elements, and an interactive product display within a compact footprint.

A bold curved white structure with purple brand accents and illuminated 3D beIN logo lettering forms the centrepiece of each stand. An integrated LED screen displays official FIFA World Cup 2026 broadcaster content. A dedicated product display counter anchors the subscription sales zone. Both units were designed identically to ensure consistent brand execution across both venues simultaneously.

Two stands fabricated simultaneously in our Tunis workshop for parallel installation across Azure City and Tunis City. Illuminated 3D lettering produced with automotive-grade acrylic and LED backlighting. LED screens sourced and calibrated on-site. Both venues installed within a 48-hour window to meet campaign launch date.

Both stands delivered and installed on schedule, creating a premium brand environment that attracted high footfall engagement throughout the campaign. The dual-venue execution gave beIN Sports a dominant promotional presence across Tunisia's most visited retail destinations during the FIFA World Cup 2026 awareness campaign.

beIN Sports

Azure City Mall & Tunis City Mall · Tunisia

Aviagen needed a professional exhibition stand at PAMED 2026 in Hammamet that would credibly represent a world leader in poultry genetics to an audience of agricultural scientists, veterinarians, and industry professionals — requiring scientific precision in the visual language, not conventional exhibition aesthetics.

A clean, scientific-inspired stand design built on a grid system of white panels and precision-cut display zones. Brand storytelling is delivered through a combination of large-format photography, technical data panels, and interactive product displays. The stand communicates innovation and trust without visual noise.

Modular system designed for fast assembly at the Hammamet venue. All graphics printed on anti-glare substrates suitable for the conference lighting environment. Interactive display tablets pre-loaded with Aviagen's product catalogue. Two-day build and breakdown schedule aligned with PAMED conference logistics.

Aviagen's PAMED 2026 stand strengthened the brand's presence among North African agricultural stakeholders and improved engagement quality with potential distribution and research partners across the region.

Aviagen

PAMED 2026 · Tunisia

Design and build a premium pharmaceutical exhibition stand capable of attracting high-value B2B visitors while reflecting innovation, trust, and modern healthcare branding during Maghreb Pharma Expo 2026 in Algeria.

A contemporary stand combining elegant architectural lines with illuminated branding elements. Strategic visitor circulation guides traffic through three distinct zones: product showcase, technical consultation, and meeting area. Immersive visual communication panels tell the Best Innovation story in a single visual sweep from the aisle.

Designed, fabricated, and transported from Tunis to Algiers. Custom aluminium frame with integrated LED channel lighting. All digital content managed via a central media player controlled by the client team. Three-day on-site assembly by a team of 8.

The stand successfully increased visitor interaction and strengthened Best Innovation's brand presence at Maghreb Pharma Expo 2026, creating a professional environment for networking, product presentation, and business development opportunities.

Best Innovation

Maghreb Pharma Expo 2026 · Algeria

CEPEX needed to showcase Tunisian export capabilities to an international technology and investment audience at GITEX Africa 2026 in Marrakech — positioning Tunisia as a credible tech export hub against competing national pavilions from across Africa and the Arab world.

A modern, high-impact national pavilion centred on a bold CEPEX identity with export-focused digital content. Visitor engagement zones are structured around interactive screens showcasing Tunisian tech sectors. The pavilion design prioritises flow — allowing visitors to move through content areas naturally without bottlenecks.

Cross-border logistics coordinated between Tunis and Marrakech. Stand fabricated in Tunisia and transported by road. Digital content produced in Arabic, French, and English. Three-day build with a dedicated EFFECT team on the ground in Morocco.

Increased brand visibility for Tunisian exports and improved engagement with international partners during GITEX Africa 2026.

CEPEX Tunisia Export

GITEX Africa 2026 · Morocco

Design and execution of a premium pavilion for Etihad Airways inaugural flight celebration in Tunisia — an event requiring VIP-level production quality, precise guest flow management, and strong visual brand presence for both media and attending dignitaries.

A premium pavilion anchored by Etihad's signature gold and cream palette. The guest journey moves from a branded arrival canopy through a media backdrop zone into a VIP reception lounge with full hospitality setup. Every touchpoint reinforces the prestige of Etihad's inaugural Tunis route.

Full event production including pavilion fabrication, branding installation, hospitality furniture, AV setup, and on-site crew management throughout the event. Coordinated with Etihad's regional events team and Tunis-Carthage Airport authorities for logistics clearance.

Successful high-end aviation event with strong brand impact and significant media visibility — establishing Etihad's presence in the Tunisian market at launch.

Etihad Airways

Inaugural Flight Pavilion · Tunisia

My Home Architecture needed to establish credibility as a premium Turkish design firm in the highly competitive Qatar National Convention Center design expo — against established international names with much larger stand budgets.

Walnut-veneer feature wall with the brand monogram in floating 3D letters. An open lounge with hospitality-grade furniture facilitates client conversations. An interactive QR portfolio wall replaces printed brochures, giving visitors immediate access to the full project portfolio on their own devices.

Materials shipped from Turkey and Tunisia to Doha. Two-week fabrication, five-day on-site build. QR system integrated with My Home's live portfolio website. Doha-based logistics partner managed customs clearance.

My Home Architecture signed two new Qatar-based clients directly at the expo and expanded their regional representative network into the Gulf market.

My Home Architecture

Qatar National Convention Center · Qatar

Baykar Turkey and Avionav needed to display a full-scale aircraft and drone technology at a live defence expo in Djerba — requiring structural engineering capability as much as design expertise, and close coordination with airport authorities for the aircraft transportation.

A raised structural platform accommodates the Avionav aircraft as the centrepiece. LED towers in Baykar's signature navy and electric blue frame the display perimeter. The Avionav brand is rendered in 3D letters at 1.2m height on the platform surface — readable from the full length of the expo hall.

Structural platform engineered for a 2-tonne load capacity. LED towers custom-fabricated. Coordination with Djerba International Airport authority for aircraft transportation clearance and positioning. 8-person crew over 4 days.

The stand drew the largest single crowd of any exhibitor at the expo. Baykar confirmed a multi-year exhibition partnership with EFFECT Global following the event.

Baykar Turkey + Avionav

Djerba International Airport · Tunisia

Snetor needed a presence at Elkram that would signal market leadership in plastics and chemicals distribution — competing against European exhibitors with significantly larger stand budgets in the same hall.

A suspended double-height canopy with the Snetor logo is visible from the far end of the hall — establishing dominance before visitors reach the stand. The reception desk curves in walnut veneer. Breakout zones in teal velvet create a premium hospitality environment that rewards longer visitor stays.

Canopy rigging required advance approval and structural sign-off from Elkram venue management. Walnut veneer sourced from Italy. Stand constructed in 5 days by a team of 10. All lighting on individually controlled dimmers.

Snetor recorded their highest single-expo lead volume — 340 contacts — and attributed a new Libyan distribution partnership to a meeting held at the stand.

Snetor

Elkram Exhibition Center · Tunisia

The National Office of Tunisian Tourism needed to stand out at BIT Rimini against pavilions from 50+ competing Mediterranean destinations — many with significantly larger government budgets — and convert Italian travel professionals into Tunisia advocates.

A hanging garden installation of trailing greenery above a traditional Tunisian arch mural creates immediate visual separation from every neighbouring stand. Zellige-tile pattern panels and warm timber slatting evoke Tunisian craft heritage. The lounge is designed for extended conversations with Italian tour operators.

Hanging installation required advance structural coordination with BIT Rimini venue. All decorative elements fabricated in Tunis and air-freighted to Italy. Three-day on-site build with a dedicated EFFECT team.

Tunisia's pavilion won the BIT Rimini Best Design Award. Italian tour operator bookings to Tunisia increased 22% in the quarter following the expo.

National Office of Tunisian Tourism

Fiera di Rimini · Italy

Solis needed to communicate technical credibility and brand premium for their solar inverter range at Elkram — in a hall dominated by established European energy brands with larger footprints.

A brand-forward stand anchored by a large backlit Solis logo wall. Product display counter presents the inverter range at eye level with accompanying technical spec panels. A dedicated meeting zone at the rear provides a quiet space for technical discussions with potential distributors.

Backlit logo wall fabricated with edge-lit acrylic panels for even illumination. Product display fixtures designed to accommodate Solis's full inverter size range. Two-day build at Elkram. All branding produced in Solis brand guidelines.

Solis secured 3 new Tunisian distribution enquiries at the expo and used the stand as a reference for their North Africa expansion strategy.

Solis

Elkram Exhibition Center · Tunisia